BeMomartins – Martina’s mosaic art meets trendy fashion

When my friend, Vusi called me up to say that Martina, the creative soul behind the BeMomartins brand was going to be in Milan and that I should meet her, I did not hesitate. It’s always interesting to meet with individuals who have creative flair and even more interesting to learn just how they implement their ideas and translate it into successful, marketable concepts.

Martina’s English skills were as limited as my Italian but with the help of her right-hand lady, Sara, I managed to grasp the basics of her business. Sara explained that Martina studied art and design and is obsessed with mosaic. She is so obsessed with this colourful, time-consuming art form that she now makes it fashionable to wear by printing her creations onto silk, cotton and viscose fabric. She then designs dresses, simple T-shirts for guys and girls as well as jewellery that includes elements of her art. Her ‘Made-in-Italy’ clothing line is not just an expression of her own love for art, but there’s also a concept and an emotion that will be appreciated by those who understand and value its deeper meaning.

The name “BeMomartins” seemed too unconventional for an Italian brand so I just had to question Martina about it. It turns out that it’s actually a shortened version of saying “Be more like Martina” -an authentic individual who changes her clothes but never sacrifices her personal style, beliefs and self expression – something that the slogans on many of her T-shirts echo. On a visual level, it’s the artwork that I really love. Men’s T-shirts boast chameleons and other creatures but it’s the scarab – a symbol of luck – that crawled its way onto the back of a simple T-shirt which I begged Vusi to let me have because it was the only one of its kind there. I knew that my friend Leon would love it and thankfully he did! I kept a sexy black top for myself. It has a wide upper half with tighter sleeves, a lower part that hugs the figure and the brand name written discreetly in one corner using Swarovski crystals. Other variations feature hearts, flowers, a goddess and even hieroglyphics.

Martina is really keen on introducing South Africans to her brand, so much so that she simply handed me ten of her cool, top quality T-shirts to give away to my readers. There are seven for girls and three for guys, so if you are living in South Africa and you want to be one of the first to be sporting a BeMomartins T-shirt, then this is what you have to do:

Check out the products on the BeMomartins website ( and then comment on this blog post. Tell me why you deserve a free T-shirt and what you like most about Martina’s BeMormartins collection.

Happy browsing and may the fastest fashionistas win!




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20 Responses to BeMomartins – Martina’s mosaic art meets trendy fashion

  1. Sherwyn says:

    Great work Umayya. Love the blog.

    I like the slogan art. Its my kinda style. why do I deserve a t-shirt? Mmm cause Im the 1st to comment πŸ™‚

  2. Safraz says:

    Awesome blog Umayya πŸ™‚

    Mosaic always looks good and now on clothes…

    Seems like I’m the 2nd one to comment lol

  3. Karishma says:

    Umayya – great blog and the mosaic on tshirt looks awesome. Would love to be a trendsetter for this brand wear one of these awesome t’s….

  4. Prev says:

    WOW! These are beautiful. Where can we get them in SA?

    • umayya says:

      Hi Prev, these are not available in SA just yet so you can count yourself as one of the first to wear it here. The designer is looking to establish the brand here too so if you’re interested, let me know.

  5. Hanli says:

    Great blog, Umayya – it makes me feel part of the Italian vibe of fashion and shopping. Love the authenticity and uniqueness of the t-shirts!

  6. Prudence says:

    I need those dresses in my cupboard immediately if not sooner….
    Please let me know when these are available locally – my credit card is ready and waiting πŸ˜‰

  7. Lezaan says:

    Umayya, these designs are legit! Certain the uptake in the SA Market will be successful! Surrounded by opinion leaders, id love to set the style and get them talking about this brand!

  8. Zoe says:

    Love love love these T-shirts …. My friends are going to be jealous ….

  9. Romina says:

    Talk about authenticity Umayya! You set the stage for all these wonderful creations! Keep up the fantastic blog, its definitely your passion ;.)

  10. Janey says:

    Can’t wait to slip on my T, one of 10 in the country! Thank you Martina and Umayya!

  11. Doreen says:


    Great article!

    I think that BeMomartins is ingenious at expressing art in that that we wear, given clothes are an expression of who we are.

    I also like the mosaic art and the accessories, clearly unique must have pieces.


  12. Aneesah says:

    These are fantastic… from the dresses to the T-shirts to the jewelry… Great blog, Umayya – it definitely makes me feel part of the Italian vibe of fashion. Love the uniqueness of the t-shirts! Love the uniqueness of the collection!

    • umayya says:

      Thanks for your feedback, Aneesah. Martina also sent me a pic of a new ‘South Africa’ dress that she is working on… Wait until you see that! I have a T-shirt for you πŸ™‚

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