When my friend, Vusi called me up to say that Martina, the creative soul behind the BeMomartins brand was going to be in Milan and that I should meet her, I did not hesitate. It’s always interesting to meet with individuals who have creative flair and even more interesting to learn just how they implement their ideas and translate it into successful, marketable concepts.
Martina’s English skills were as limited as my Italian but with the help of her right-hand lady, Sara, I managed to grasp the basics of her business. Sara explained that Martina studied art and design and is obsessed with mosaic. She is so obsessed with this colourful, time-consuming art form that she now makes it fashionable to wear by printing her creations onto silk, cotton and viscose fabric. She then designs dresses, simple T-shirts for guys and girls as well as jewellery that includes elements of her art. Her ‘Made-in-Italy’ clothing line is not just an expression of her own love for art, but there’s also a concept and an emotion that will be appreciated by those who understand and value its deeper meaning.
The name “BeMomartins” seemed too unconventional for an Italian brand so I just had to question Martina about it. It turns out that it’s actually a shortened version of saying “Be more like Martina” -an authentic individual who changes her clothes but never sacrifices her personal style, beliefs and self expression – something that the slogans on many of her T-shirts echo. On a visual level, it’s the artwork that I really love. Men’s T-shirts boast chameleons and other creatures but it’s the scarab – a symbol of luck – that crawled its way onto the back of a simple T-shirt which I begged Vusi to let me have because it was the only one of its kind there. I knew that my friend Leon would love it and thankfully he did! I kept a sexy black top for myself. It has a wide upper half with tighter sleeves, a lower part that hugs the figure and the brand name written discreetly in one corner using Swarovski crystals. Other variations feature hearts, flowers, a goddess and even hieroglyphics.
Martina is really keen on introducing South Africans to her brand, so much so that she simply handed me ten of her cool, top quality T-shirts to give away to my readers. There are seven for girls and three for guys, so if you are living in South Africa and you want to be one of the first to be sporting a BeMomartins T-shirt, then this is what you have to do:
Check out the products on the BeMomartins website (www.bemomartins.it) and then comment on this blog post. Tell me why you deserve a free T-shirt and what you like most about Martina’s BeMormartins collection.
Happy browsing and may the fastest fashionistas win!